Lauren Horzewski-Paniagua

Left-Brained Designer:

Creating Art with Logic

About

Left-brained designer. Excited to brainstorm, problem solve, and be a part of the finished product.

Florida, Inspiration.
My professional development began with the Walt Disney World program in Florida. Cast Members commit to respecting the four keys of The Walt Disney Company: safety, courtesy, show, and efficiency. I carry with me these values and incorporate them into my design work.California, Education.
My decision to study toy design at Otis College of Art & Design was one of the most proactive decisions I’ve made. The classes were structured enough to give me direction and purpose for my projects, while still allowing me to design a product for my choice of age, gender, theme, and more. At Otis, I began to discover who I am as an artist and my strengths and challenges. I developed and refined skills such as problem solving, self-discipline, and visual communication.Wisconsin, Profession.
Studying toy design has prepared me in a variety of ways. I developed my three-dimensional thinking through sculpting physically and digitally, prototyping, and playtesting. I also improved my 2D sketching, rendering, and brainstorming skills. It was through a combination of all of these skills and more that my projects would come to fruition. Returning to my home state of Wisconsin opened up the opportunity to pursue a freelance career in toy design with companies such as Jazwares and Spin Master, and I’m ready to bring your ideas to life.

Services

I provide a wide range of services, most commonly: designing, creating/revising product documents, creating written and visual direction for product revisions, and creating vector graphics. Additionally, I offer small scale services including GIF creation, minor video/photo editing, and market research. I work mostly in the Adobe suite and am open to other tasks to fit the needs of the client.

- Designing
- Product specification documents
- Written and visual direction for product revisions
- Style guide creation
- Vector art
- Ideation/technical drawings
- Orthographic drawings

- Market Research
- GIFs
- Video editing
- Photo editing
- Document organization
- Fillable forms

If you're interested in working together, I'd love to hear from you!

Resume

"I most appreciate Lauren’s attention to detail and mindfulness when starting new projects together. Many times, I will give her rough/high level direction and she fills in the blanks herself but also asks the important questions critical to the end result that I may have forgotten or left out. She saves our entire team time and money in doing so.I continue to work with Lauren on as many projects as I can because she constantly surprises and delights with her original designs! In addition, I work in a fast-paced industry that requires tight turnarounds. Lauren is proactive with communicating her progress on projects.I would tell other industry professionals that Lauren is a gem, a diamond in the rough, needle in a haystack. I’ve worked with well over 50+ designers in my career and she is simply one of the best."- Carrie Parks
VP of Design and Development, BossingHK

"I highly recommend Lauren as one-stop shop for all toy business. Not only is she incredibly talented and skilled in design, but she is also very reliable and motivated. Lauren consistently goes above and beyond with all her projects, demonstrating a high level of creativity and attention to detail. She is always eager to learn and improve her skills, making her a great asset to any team. If you are looking for a graphic artist, game designer, website designer, social media coordinator, or global sourcing manager who is talented, highly intelligent, and driven, Lauren is the perfect choice. She has consistently helped me drive more awareness to Napa Valley Toys USA. "- Sally Connolly
Founder of Napa Valley Toys USA

Download

Portfolio

Doll Design

Friendship Abroad: Seeking out the Treasure of Friendship is an immersive & interactive doll line that aids girls 3 and up in learning a second language.
Click Here to learn more about this project.

Melanie Martinez Doll Repaint
2019: Soft Pastels, Watercolor Pencil

Monster High Doll Repaint
2019: Soft Pastels, Watercolor Pencil

Friendship Abroad:
Seeking out the Treasure of Friendship
(2020)

By design, Friendship Abroad’s mission is to impress upon our youngest generation the importance of learning about other languages and cultures, embracing our differences, and building a global community.

The story of the girls is that they met at an exclusive gala at the Louvre. They were gathered to participate in a world wide scavenger hunt competition where the winners receive a million dollars! Their goal is to collect one item to represent every country in the world to then be displayed at the Louvre's new exhibit.They then go on to travel the world in their hot air balloon, learning about different cultures and languages, and collecting items from countries all around the world!

Each small doll comes with a passport activity book with stickers to "stamp" the passport pages with, and a code that unlocks access to more games and activities online!

As they travel the world looking for items in their hot air balloon, they can land anywhere in the world and transform their balloon into their very own café!

To enhance the language learning and scavenger hunt experience, there are Language Accessory Packs themed after different countries. Each pack includes: a food item, an animal, a two piece activity for the doll that unlocks online games, and a special mystery museum item!Each of the dolls interact with the items by saying special phrases in English and the country's language. "Mmm... Maple Syrup is delicious! ... Le sirop d'érable est délicieux!"

There are two sizes of each doll, each with a different purpose. The smaller doll is the one to play out the scavenger hunt, interacts with the vehicles & accessories, and has a limited amount of preset phrases. The large doll has a more expansive range of phrases and interactive technology to create an immersive environment for language learning.

To make playing with the large doll an even more immersive experience, there are matching traditional costumes for the girl and her doll!

The fun continues online at FriendshipAbroadDolls.com! Here you can see blog updates from the girls on their scavenger hunt and help them navigate the world and find items through games and activities!

Game Design

Fresh Trades: The Grocery Shopping Game is a strategy card game for more than just the grocery shoppers in the family, it’s fun for everyone! The goal is to collect the right food combinations to complete enough grocery lists and be the first to earn 22 points!
Contact for more info on this project.

Web Design

Click Here to visit the online home of Friendship Abroad, the preschool language learning dolls!

Click Here to visit the website I designed for the graduating Toy Design class of 2020

3D Modeling

Personal Logo Keychain
2020: ZBrush, Rhino, Acrylic

Coin Gif
2020: Rhino, Photoshop

Bells Gif
2020: Rhino, Photoshop

Outer Space Vehicle
2019: Rhino, After Effects

Pokémon AR/VR Game Console
2019: Rhino, After Effects

Laundry Drying Robot
2018: Rhino, Photoshop

Sassily Sweet Treats
2018: Rhino, Photoshop

2D Design

Personal Drawings

Nessie
2021: Illustrator

Yuli
2020: Procreate

Gamer Doodles
2020: Procreate

Jackson's Resolve
Inspired by the Pokemon Trading Card Game. My own version of a supporter card.
2020: Procreate, Photoshop, Illustrator

Animal Crossing Mt. Chiko Villager
Based on my own villager character from Animal Crossing New Leaf.
2020: Procreate

Trainer Jackson
Inspired by Pokémon.
2019: Procreate

Natalie
An early version of Natalie from the Friendship Abroad Doll line
2019: Procreate

Cha Cha Matcha
2019: Procreate

Strawberry Milcery
Based on the original Milcery from the 8th generation Pokémon video game.
2019: Procreate

Abra
Inspired by Pokémon.
2019: Procreate

Shiny Chiko
Inspired by Pokémon.
2018: Procreate

Inq the Octopus
2018: Procreate

Paintings

Milwaukee Postcard
2020: Watercolor

Lilo & Stitch
2020: Watercolor

Door County Rocks
2019: Acrylic

Horse Dala
2019: Acrylic

Pooh Bear Wallpaper
2019: Watercolor

Umby & Espy
Inspired by Pokémon.
2018: Acrylic

Donald
2018: Acrylic

Lauren & Dad at Marina Del Rey
2017: Acrylic

Lauren at It's a Small World
2017: Acrylic

Easter Candy
2017: Acrylic

Project Sketches

Natalie
An early version of Natalie from Friendship Abroad
2019: Procreate

Fresh Trades Game Cards
Drawing the card artwork for Fresh Trades: The Grocery Shopping Game'
2019: Procreate

Scooby-Doo Vehicle Playset
Sketches thinking out the mechanics and play pattern for a Scooby-Doo Vehicle Playset
2019: Procreate

Mechabunny: An Action Figure Line
Sketches for an action figure line called 'Mechabunny'
2018: Pencil

Sassily Sweet Treats
See more of this project in the 3D Modeling section
2018: Pencil

(friendship abroad dolls/packaging, Scooby doo, silly face pancakes, fresh trades, dog logo)

Figure Drawing & Still Life Sketches

A Collection of Figure Drawings
2017-2019: Pencil

Purse Still Life
2019: Procreate

Potato Still Life
2016: Vine Charcoal

Still Life
2016: White Charcoal

Halloween Still Life
2016: Vine Charcoal, Charcoal

Sculpture

Clay Earrings
2019: Polymer Clay

Goku's Ordeal
Inspired by the episode "Goku's Ordeal" from the Dragon Ball Z anime.
2017: Sculpey, Epoxy Resin, Apoxie Sculpt, Wire, Paint

Daft Punk Helmets
Inspired by "The Robots" of the electronic duo Daft Punk
2018: Sclupey, Epoxy Resin, Paint

Baby Dumbo
Inspired by Disney's 1941 classic film Dumbo
2018: Sclupey, Paint

Plant Pottery
A self watering plant potter & turtle succulent planter.
2018: Ceramic

Professional Work

-Small Dolls & Collectibles-Product Specification Documents; Vector Artwork; Sculpt Direction; Market Research +

See Products

See Products

See Products

See Products

-Boys Action Figures // Small/Fashion Dolls // Plush // Costume Play // Collectibles -Product Development; Concept Creation; Product Specification Documents; Vector Artwork; Graphic Design +